Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks
1) How do audiences generally watch music videos these days?
Spotify, Youtube e.t.c
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
It has allowed upcoming artists to upload music freely and promote their own movement.
3) What is P2P and why did it cause huge problems for the music industry?
It is a site where you can share music , it created problems because music was being shared and artists didn't know about it.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? yes,because there are a lot of tech geniuses which can hack and leak videos or songs.
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
They combined with Marshmello and did an in game virtual event where millions of players where playing ,this would up the music industries fan base as well as it will attract fans if their music is liked.
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by their audience. The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.Their fan base moved online, creating online communities where they could share songs and information.
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
Because artists would lose money instead of gaining fan base as their songs where going for free.3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
Arctic Monkeys weren’t put together by a record label they were friends from school and formed in 2002.4) How has technological convergence changed the music industry?
It allowed great amount of piracy e.g illegal downloading.5) Has the internet been a positive or negative development for traditional record companies? Why?
yes and no because It has allowed music to be shared therefore the fan base of artists will grow however they will lose money due to illegal downloading.
Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
Arctic Monkeys' audience are likely to be white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
The shot where he is singing and there is a light behind him which kind of makes the video bright, this shows the highlight and all of the attention he is getting as the light is directly on him, another shot would be the close up on the guitar and the bass guitar which could show that they are actually playing and it's not just some pre recorded video, another shot would be the audience on the side as they seem to be enjoying the song as their heads are moving to the beat.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video? It is an old song therefore a lot of people would have listened to it when they were younger.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video? They want the audience to promote the music video so they would be recognized faster.
Spotify, Youtube e.t.c
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
It has allowed upcoming artists to upload music freely and promote their own movement.
3) What is P2P and why did it cause huge problems for the music industry?
It is a site where you can share music , it created problems because music was being shared and artists didn't know about it.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? yes,because there are a lot of tech geniuses which can hack and leak videos or songs.
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
They combined with Marshmello and did an in game virtual event where millions of players where playing ,this would up the music industries fan base as well as it will attract fans if their music is liked.
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by their audience. The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.Their fan base moved online, creating online communities where they could share songs and information.
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
Because artists would lose money instead of gaining fan base as their songs where going for free.3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
Arctic Monkeys weren’t put together by a record label they were friends from school and formed in 2002.4) How has technological convergence changed the music industry?
It allowed great amount of piracy e.g illegal downloading.5) Has the internet been a positive or negative development for traditional record companies? Why?
yes and no because It has allowed music to be shared therefore the fan base of artists will grow however they will lose money due to illegal downloading.
Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
Arctic Monkeys' audience are likely to be white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
The shot where he is singing and there is a light behind him which kind of makes the video bright, this shows the highlight and all of the attention he is getting as the light is directly on him, another shot would be the close up on the guitar and the bass guitar which could show that they are actually playing and it's not just some pre recorded video, another shot would be the audience on the side as they seem to be enjoying the song as their heads are moving to the beat.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video? It is an old song therefore a lot of people would have listened to it when they were younger.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video? They want the audience to promote the music video so they would be recognized faster.
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