Introduction to Music Video
1) What are the key conventions of music video?
They feature a variety of things, especially movement .
2) What is intertextuality?
Intertextuality is when one media text references another media text.
3) When did music videos first become a major part of the music industry?
1980s & 90s.4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
mtv channel.
5) How are music videos distributed and watched in the digital age?
MTV channel and ytube.6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
Because people can download the music for free therefore the industry will lose money.7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
Spotify, apple and youtube music.
8) What is digital convergence?
New platforms and music apps meaning that the listeners are becoming device consumers.
They feature a variety of things, especially movement .
2) What is intertextuality?
Intertextuality is when one media text references another media text.
3) When did music videos first become a major part of the music industry?
1980s & 90s.4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
mtv channel.
5) How are music videos distributed and watched in the digital age?
MTV channel and ytube.6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
Because people can download the music for free therefore the industry will lose money.7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
Spotify, apple and youtube music.
8) What is digital convergence?
New platforms and music apps meaning that the listeners are becoming device consumers.
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