Radio 1 Launch CSP: blog tasks

1) What radio stations were offered by the BBC before 1967?
Radio home and Radio light and third.
2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
They just renamed it then put more popular songs at the time and more of quizzes and dramas.
3) What was pirate radio and why was it popular?
It was a radio station which played pop music this was very popular for younger people as it played newer songs and up beat.
4) Why did pirate radio stop broadcasting in 1967?
Beyond control of their regulators.5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
BBC created a new radio called needle time.6) What was 'needle time' and why was it a problem for BBC Radio?
Young people didn't enjoy it as much because it played music for a short period of time also it struggled financially.7) How did BBC Radio 1 offer different content to previous BBC radio stations?
They developed the system and it was more suitable to listen to.8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners? It would appeal to young listeners as it played more POP music that was suitable for them.

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content? They played POP music for a few hours a day.


Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
It was aimed for younger people as they played more POP music.
2) Why did Radio 1 initially struggle to attract young listeners?
financially struggled also it did not seem cool.3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

4) How is the BBC funded?
Tv licence basically like a subscription ,even still have 1 for BBC iplayer.
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967? The radio station would attract more young listeners.

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