Daily mirror representation and industry

 Representation:

1) What political party does the Daily Mirror support?
The Daily Mirror supports the Labour Party and is against the Conservative Party.

2) How does the Daily Mirror usually represent rich and powerful people?
Generally, the newspaper will act as a voice for normal people and go against the rich and powerful (like Conservative politicians or 'greedy bankers').

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

Celebrities are usually presented in a positive light

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 
The Royal family are presented as a normal family as they have arguments like every family.

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?
I think the Daily Mirror represents the  royal family as 'normal' so that it is relatable for the British working class audience.

Industries:

1) What company owns the Daily Mirror?
The Daily Mirror is owned by Reach, which used to be called Trinity Mirror. Reach publishes over 240 regional titles in addition to the Daily Mirror and Sunday Mirror 

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 450,000 a day in 2020. Recent falls have been due to the rise of the internet which is why the Mirror's audience is much older now.

3) Why has the newspaper industry struggled in the last 20 years?
Recent falls have been due to the rise of the internet which is why the Mirror's audience is much older now.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

To combat falling print revenues, the The Daily Mirror has:

• Created the mirror.co.uk website and social media content such as the Daily Mirror Twitter feed.
• The move towards a multi-platform landscape means that it publishes and synchronises across its print, desktop and mobile platforms. The Daily Mirror provides this online content for free. Some newspapers (e.g. The Times) have a paywall on their online content which means that they charge subscription fees to read articles.  Free providers make money from advertising space online.
• Created a social media strategy in collaboration with the digital team to drive growth of their Twitter and Facebook profiles. 
• Create news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement. Printed newspapers cannot do this so effectively.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

• Immediacy: has it happened recently?
• Familiarity: is it culturally close to us in Britain?
• Amplitude: is it a big event or one which involves large numbers of people?
• Frequency: does the event happen fairly regularly?
• Unambiguity: is it clear and definite?