Galaxy 'Chauffeur' advert
1) Who is Audrey Hepburn?
Audrey Hepburn was a huge Hollywood star in the 1950s.
2) Why did Galaxy select Audrey Hepburn for this advert?
Galaxy done this because the film they were recording was in rome and the people filming wanted to pick her because it was in the perfect place to record in, and it shows some sort of nostalgia of the Italian buildings and places.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
It pleasures the galaxy chocolate fans.
5) What is intertextuality?
When one media text refers to or suggests another media text.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Audrey Hepburn is portrayed as a rich person that went on an expensive holiday wearing designer clothes.7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
I think that the lady is the princess and the man in the car is the hero as he saves her from the disaster.
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The lady is in the bus then it gets stuck because the crates fell over and then a man insists that she should come in his car, then she gets out of the bus then she goes in the mans car which is a solution to the bus being stopped.
9) What representations of gender can you find in this advert?
In this advert it shows the woman being more superior than the man as she takes his hat .10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
subverted as the woman is a wealthy person but when she go's to the man's car she takes that hat from the bus driver and then puts it on the man's head but then she goes to the back seat to relax and eats a chocolate bar.
Audrey Hepburn was a huge Hollywood star in the 1950s.
2) Why did Galaxy select Audrey Hepburn for this advert?
Galaxy done this because the film they were recording was in rome and the people filming wanted to pick her because it was in the perfect place to record in, and it shows some sort of nostalgia of the Italian buildings and places.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
It shows her as being a wealthy person as she has gone to this luxurious setting which looks like expensive, also her clothes look like designer clothes which is all the time very expensive.
4) Why is the advert set in the 1950s? What audience pleasure does this provide?It pleasures the galaxy chocolate fans.
5) What is intertextuality?
When one media text refers to or suggests another media text.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Audrey Hepburn is portrayed as a rich person that went on an expensive holiday wearing designer clothes.7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
I think that the lady is the princess and the man in the car is the hero as he saves her from the disaster.
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The lady is in the bus then it gets stuck because the crates fell over and then a man insists that she should come in his car, then she gets out of the bus then she goes in the mans car which is a solution to the bus being stopped.
9) What representations of gender can you find in this advert?
In this advert it shows the woman being more superior than the man as she takes his hat .10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
subverted as the woman is a wealthy person but when she go's to the man's car she takes that hat from the bus driver and then puts it on the man's head but then she goes to the back seat to relax and eats a chocolate bar.
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