Advertising key conventions

The picture of the product (Oreo) is in the middle to remind us what product it is.The picture also includes a small logo (Cadbury) of the company that owns Oreo. The picture also includes a glass of milk which might be the USP along with the black and white colour of the biscuit. The glass of milk can persuade the audience because it shows you can have the biscuit for breakfast or tea time therefore it might attract more buyers.

The logo is in a big bold white font relating to the glass of milk also a blue outlining which also relates to the colour of the products packaging. Also the 'O' in the logo is the biggest letter because it replicates the shape of the biscuit.

The Slogan is clearly seen at the top of the biscuit in the image and it says 'The worlds No.1 biscuit is 'here'. Clearly telling the audience that you can buy them from any shop around you .which is good for a buyer as they can get it from there local convenience store.

The colour scheme is blue and white , replicating the packaging of the product.