Daily mirror Language and audience
Language:
1) Write the definition of the following key language for newspaper front pages:Masthead: This is the title and design of the title of the magazine. The name and font style may give a clue to the genre.
Pug: Grabs attention of readers - links to front cover of newspaper.
Splash Head: The lead story.
Slogan: Sums up ethos of newspaper.
Dateline: the date
Kicker: Story at the top of the paper to draw interest in content.
Byline: Gives the name of the article writer.
Standfirst: Introductory paragraph usually in bold.
2) How much does a copy of the Daily Mirror cost?
85p
3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
Stories about the Royal family - Kate and her brothers.
4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
A tabloid newspaper usually has soft news which is what is on the daily mirror.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
Audience
1) What is the target audience for the Daily Mirror?
The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
A daily mirror audience is usually working to middle class therefore the front page might interest them as it contains celebrities and gossip etc.
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
4) Why are print newspapers generally read by older audiences?
Print Newspapers usually have more harder news content which older audiences are drawn to.
5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers?
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
A daily mirror audience is usually working to middle class therefore the front page might interest them as it contains celebrities and gossip etc.
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Strugglers as it has a cheap price and soft news
Aspires to learn about sport, gossip and royal families
4) Why are print newspapers generally read by older audiences?
Print Newspapers usually have more harder news content which older audiences are drawn to.
5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers?
They put harry rubbing noses with an female MP
Also Harry with Kate to mend the rift.
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