Denotation-
In this print advert i can see a football boot , which is grey and yellow.The text is written in a large font in bold black with a section of bold yellow background and black which is embedded in cheetah pattern .Furthermore we can see the nike logo in a chrome rainbow-ish silver also the boot name in the top left hand corner.
Connotation-
The choice of bright yellow background is there to make the poster stand out also to possibly represent the colours of a cheetah as it is embedded in cheetah patterns to decorate it as "speedy" . Also the the black bold writing "end it with speed" also gives the impression that the boot can make you "faster".therefore the audience will have an intention to buy the boot.
Analysis-
The vibrant yellow makes sure the poster stands out also with the bold font of the caption.The bright yellow on the boot makes the it stand out also the cheetah patterns that nike has done is to make it appeal to players that want to be fast or rely on speed . this boot has targeted the majority of footballers and will make big money in the market as the audience who this poster advert would have an intention to buy this boot.
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