Introduction - Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
The editor introduces Tatler by the mentioning the popularity of the company and also how they target rich people.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
TATLER
Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
62% OF TATLER READERS AGREE
‘I OFTEN BUY FASHION
PRODUCTS AFTER SEEING
THINGS ADVERTISED IN
MAGAZINES’
£843 MILLION SPENT ON
FASHION IN THE PAST YEAR
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
JANUARY
Travel Guide
MARCH
Weddings Guide
APRIL
Beauty & Cosmetic Surgery Guide
JUNE
Spa Guide
JULY
Watches & Jewellery Guide
OCTOBER
Schools Guide
(inc.totler)
This suggests that the people that read tatler are interested in luxurious royal like taste hence the spas ,weddings and jewelry magazines.
Media language
Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
Serif - traditional and trustworthy shows it is an established brand
Sans serif - trying to modernise and engage a younger audience
2) How do the cover lines appeal to the Tatler target audience?
It shows all the issues or gossip of fashions.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The gold can represent royalness and glamour .Pink can foreshadow like "glamorous fashion".
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The central image is used as vocal point of fashion as the lady is is "fashionised" with make up and jewellery .
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
3) Are there any stereotypes being reinforced or subverted? How? Why?
predominantly white, predominantly female, predominantly wealthy (or associated with wealth such as this actress who plays a role in Downton Abbey).
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People') not representing working class people also the magazine is more interested in fashion, merchandise, beauty and ‘lifestyle’ rather than dealing with news in any depth.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? The issues that Tatler is concerned with tend to be political but not in a particularly gritty way because the magazine is more interested in fashion
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
less popular people or lower working class 4) Find three other front covers for Tatler. What issues, subjects or people are regularly featured in Tatler?
White coloured people are usually featured on the front of the Tatler magazine also higher classed or models mainly females featured.
The editor introduces Tatler by the mentioning the popularity of the company and also how they target rich people.
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
TATLER
Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average Age 41
London/SE 70%
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
62% OF TATLER READERS AGREE
‘I OFTEN BUY FASHION
PRODUCTS AFTER SEEING
THINGS ADVERTISED IN
MAGAZINES’
£843 MILLION SPENT ON
FASHION IN THE PAST YEAR
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
JANUARY
Travel Guide
MARCH
Weddings Guide
APRIL
Beauty & Cosmetic Surgery Guide
JUNE
Spa Guide
JULY
Watches & Jewellery Guide
OCTOBER
Schools Guide
(inc.totler)
This suggests that the people that read tatler are interested in luxurious royal like taste hence the spas ,weddings and jewelry magazines.
Media language
Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
Serif - traditional and trustworthy shows it is an established brand
Sans serif - trying to modernise and engage a younger audience
It shows all the issues or gossip of fashions.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The gold can represent royalness and glamour .Pink can foreshadow like "glamorous fashion".
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The central image is used as vocal point of fashion as the lady is is "fashionised" with make up and jewellery .
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
predominantly white, predominantly female, predominantly wealthy (or associated with wealth such as this actress who plays a role in Downton Abbey).
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
It focuses on sloanes who are considered as stereotypical young upper middle class who pursue distinctive fashionable lifestyles. An aristocrat is also reinforcing this magazine focuses on the rich society.
predominantly white, predominantly female, predominantly wealthy (or associated with wealth such as this actress who plays a role in Downton Abbey).
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People') not representing working class people also the magazine is more interested in fashion, merchandise, beauty and ‘lifestyle’ rather than dealing with news in any depth.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? The issues that Tatler is concerned with tend to be political but not in a particularly gritty way because the magazine is more interested in fashion
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
less popular people or lower working class 4) Find three other front covers for Tatler. What issues, subjects or people are regularly featured in Tatler?
White coloured people are usually featured on the front of the Tatler magazine also higher classed or models mainly females featured.
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