I,Daniel Blake
1) What is independent cinema and how is it different to Hollywood blockbusters?
The film was low budgeted also it is made up of lesser known actors.
2) What is I, Daniel Blake about?
Daniel stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother. It is a drama that has a strong political message about Britain in an age of government austerity.
3) Who directed I, Daniel Blake and why is this important?
Ken loach, His films also have political themes. Rather than create films for entertainment or money, his goal is to expose and educate people to the issues that many people in society face.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.
-Film was premiered in Newcastle for local support.
-The film was projected onto the houses of parliament .
-Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
We know some of the funding it received (e.g. £300k from the BFI) and can estimate it to be around £2 million.
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
‘I, Daniel Blake’ Is Ken Loach’s most successful UK release ever and continued to sell well around Europe. Like all Ken Loach films, it did particularly well in France. This means even though it was not a blockbuster movie it still went "worldwide".
8) In your opinion, was I, Daniel Blake a success?
Yes it was as it was profit from the budget also it was noticed by mps ,etc.
The film was low budgeted also it is made up of lesser known actors.
2) What is I, Daniel Blake about?
Daniel stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother. It is a drama that has a strong political message about Britain in an age of government austerity.
3) Who directed I, Daniel Blake and why is this important?
Ken loach, His films also have political themes. Rather than create films for entertainment or money, his goal is to expose and educate people to the issues that many people in society face.
-Film was premiered in Newcastle for local support.
-The film was projected onto the houses of parliament .
-Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
- A partnership was set up with Trinity Mirror (Daily Mirror owners) to run a marketing campaign based on the film. The Daily Mirror traditionally supports the Labour Party and left-wing causes so therefore agreed with the main message of the film.
- The film also paired up with NomadiX Media's iProjector to create an outdoor campaign using quotes from the film.
We know some of the funding it received (e.g. £300k from the BFI) and can estimate it to be around £2 million.
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
‘I, Daniel Blake’ Is Ken Loach’s most successful UK release ever and continued to sell well around Europe. Like all Ken Loach films, it did particularly well in France. This means even though it was not a blockbuster movie it still went "worldwide".
8) In your opinion, was I, Daniel Blake a success?
Yes it was as it was profit from the budget also it was noticed by mps ,etc.
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